Reimagining the business of learning
Connect the dots between learning & customer success
Maximizing value—at scale
Customer education as a scaling engine
Leading SaaS companies are strategically integrating external training initiatives with lead generation efforts, establishing their own customer academies as a pivotal means to this end. Think of this as strategic customer programs to be overlayed on top of customer handling functions such as sales, support, servicing. This relieves significant pressure from customer success representatives, allowing them to concentrate on providing guidance across more critical touchpoints in a client’s lifetime.
-
Track and report on key metrics that tie directly to business outcomes, such as reduced churn, increased product adoption, or decreased support costs.
-
Early-stage educational content refers to prospect-friendly resources that explain what your services or products are all about. This could take the shape of forum posts, how-to articles, video tutorials.
Customer education primarily focuses on ramping up new users to improve adoption metrics. But it can be an especially valuable tool when integrated into an organization’s product-led growth efforts. Your sales team is already showcasing products and services, so educating people about it early on their buying journey is an additional way to expand your market beyond free trials.
-
As the customer service landscape undergoes a profound transformation, the paradigm shifts to personalized learning and finely tailored educational experiences at every touchpoint in a customer's lifecycle. From informative articles and interactive webinars covering industry best practices to personalized advisory services on effectively conducting gap analyses, every resource your customers may seek or encounter on their journey to realizing business value can be leveraged by training experts to support clients effectively.
Looking for a trusted advisor?
Get in touch.
Whether you’re just starting out, you’re solving specific customer challenge or are curious about consultation, drop us a line.